The RBC Heritage

This week will be a busy one on Hilton Head Island as one of golf’s greatest traditions, and South Carolina’s only PGA Tour event, The RBC Heritage, is taking place April 9-15.

The RBC Heritage Classic Golf Tournament was first played during Thanksgiving Weekend of 1969 as part of an effort both to promote Hilton Head Island, as well as the brand-new Harbour Town Golf Links course designed by Pete Dye with help from Jack Nicklaus. Charles Fraser, who was responsible for Sea Pines Plantation and is credited with putting Hilton Head Island on the map, took a huge gamble by inviting the top golf players in the world to play at a relatively unknown location during a holiday weekend.

Fortunately, Fraser’s gamble paid off in a big way, with many top golfers coming to Hilton Head Island, including Arnold Palmer and Jack Nicklaus. The purse was $100,000, which sounds like pocket change compared to today’s multimillion-dollar tournament purses. The winner of this first Heritage Classic was Arnold Palmer, who enjoyed his first victory in more than a year. This tournament resulted in widespread media coverage of Palmer’s victory as well as the Harbour Town Golf Links course and Hilton Head Island itself.

Charles Fraser’s gamble helped to put Hilton Head Island—and the Heritage Classic Golf tournament— on the map. The RBC Heritage is now played in April—this year with a purse of $5.7 million—and now has live TV coverage. It now attracts numerous golf fans whose purchases have an estimated impact of $81 million on the South Carolina state economy each year. From humble beginnings, the RBC Heritage has grown into an important part of the PGA Tour with a huge impact on the state’s economy.

If you have been looking for a Hilton Head Island home or villa that fits your lifestyle needs, or dreaming of owning your own vacation home, contact me, Jacque Johnson and let me use my real estate experience as a South Carolina licensed real estate Broker to help you make Hilton Head your home.

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